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The Coolest Cooler raises $5 mln in 7 days

0 16 July 2014

Startupper Ryan Grepper’s new project The Coolest Cooler has raised more than $5 million on fundraising platform Kickstarter. This feat is all the more impressive when you take into account that its campaign started a mere week ago.

In a small box you will find everything you need for a perfect picnic: a refrigerator, Bluetooth speakers which serve as a cool boombox, a blender, a small flashlight, a cutting board and a bottle opener. The battery is rechargeable via USB. Moreover, The Coolest Cooler and its charging cable are waterproof, so you will not have to worry about an accidental short circuit while you are relaxing on the riverbank.

As estimated by Kicktraq, Ryan Grepper and his cooler will have raised more than $35 million by the end of the campaign. Grepper aimed at a targeted sum of $50k, but according to Kicktraq projections, the actual result will be more than 61 times bigger. The campaign has already become the sixth highest funded Kickstarter project.

This unexpectedly big hit makes up for the flop experienced by Grepper’s last year’s campaign. That project was actually similar to this year’s, but raised only 22$k of the targeted $125k. The newfound success is probably due to a launch during the hottest month, an updated design and more functions.

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