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Facebook’s partnership with Russian companies

0 3 December 2013

The world’s largest social network, Facebook, is actively working with 70-80 Russian software companies despite one year ago having no Russian partners, the director of Facebook’s EMEA associate programs Julien Codorniou told during the FbStart event in Moscow.

As reported, last year a number of senior managers of the social network along with its founder Mark Zuckerberg visited Russia and met with local developers. It is one of the main factors for a growing number of Russian applications created for Facebook. In particular, about six months ago Codorniou reported that gaming applications from more than 50 Russian developers would become available to Facebook users.

To date there are around 70-80 Russian companies who are associates of Facebook says Codorniou. “Previously social networking sites worked with mostly Russian gaming developers, but now we see the arrival of a new generation of partners who develop mobile applications, not just for gaming,” he said, citing the example of the creation of an app for tourists “App in the Air” from the company Empatika. “In anticipation of the holiday season, we are seeing more tourist-orientated apps from e-commerce,” he added.

According to him, although Facebook has intensified its mobile applications, the main focus of the company remains cross-platform applications. “People want cross-platform apps, for example, the successful game “Candy Crush” is available in both a web- and mobile-version. This applies not only to games but also music services such as “Spotify” and “Deezer”, said a senior manager of Facebook. “All Facebook’s Russian partners are developing products for mobile platforms or desktops, except “Zeptolab”, which produces only mobile games,” said Codorniou.

A Facebook representative refused to disclose how much the Russian developers earn by creating applications for the social network. But in 2012, Facebook paid approximately $2 billion dollars to developers across the world.  



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