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Sales top 1 billion roubles on Russia's second Cyber Monday

0 10 February 2014

Sales on Monday 27th January, which Russian online retailers billed as “Cyber Monday” in a bid to attract consumers, were around 1 billion roubles ($287 million) according to the Association of Internet Commerce Companies (AKIT). That is almost three times more than the 352 million roubles ($101 million) internet shoppers spent on Cyber Monday 2013.

According to AKIT’s report, around 100 online shops signed up to this year’s Cyber Monday. AKIT was responsible for attracting 50 of these, 13 of which are members of the Association: Enter, KupiVIP, Mallstreet, Media Markt, Белый Ветер (White Wind), Десятое измерение (10i), М.Видео (M.Video), Эльдорадо (Eldorado), re:Store, eBay, 220 вольт (220 Volts), Lamoda, Utinet. 

The average discount on a variety of goods sold on this day was 40% although the prices of accessories were cut by as much 92% and an average customer spent 4000 roubles ($115). According to participants, the number of orders increased threefold compared to a normal day. More than 500 thousand people browsed through online stock during the day according to internet traffic statistics. Cyber Monday is the first Monday after Black Friday which signals the start of retail sales periods in America and other countries. 

AKIT was set up in June 2012. Its main objectives are to establish honest competition, to create a secure service for customers in the e-commerce market and to fight against the black market. 


Top image via Shutterstock

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