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World of Tanks overtakes Warcraft

0 20 January 2014


The game World of Tanks, developed by the Belarusian company Wargaming, has claimed fourth place in the free-to-play online gaming world according to a report from the analytical company SuperData. The game brought its creators $372 million in 2013, outstripping such giants as Activision/Blizzard’s World of Warcraft ($213 million), Star Wars: The Old Republic ($139 million) and Counter Strike Online ($121 million) in terms of takings.

The free-to-play model means that users can download the game for free, but must pay for various items within the game.

The two games with the highest takings were CrossFire and League of Legends, developed by the Chinese company Tencent Holdings, bringing in $957 million and $624 million respectively. In third place was Nexon’s Dungeon Fighter Online, which made $426 million.

World of Tanks also recently hit another milestone, with the number of online players reaching over 1 million. SuperData believe that World of Tanks was able to enter the US market thanks to the release of the Xbox version in 2013. World of Tanks: Xbox 360 Edition is available for free download to Gold and Silver users of Xbox LIVE. Users of this version have access to the same premium options as are available to those of World of Tanks for PC (premium accounts, premium technology, improved equipment etc.).

The US digital games market

In 2013 the US digital games market grew by 11%, having reached sales of $11.8 billion in all sectors (increasing from $10.6 billion in 2012). The social gaming sector took $1.8 billion in 2013, an increase of 21% from 2012. The average revenue per user (ARPU) was $50.

Free-to-play games in general made $2.9 billion or 45% more than they did in 2012. However, the number of monthly active users has fallen. In December, 41 million people used free online games, down from 44.5 million in November. Paid games, on the other hand, took $1.1 billion in 2013, which is 19% less than in 2012. In December the overall profit from signups was $83 million, and the number of users of paid online games reached 5.3 million.

Mobile games in the US brought in $3 billion in 2013, an increase of 28% from 2012. In December the takings from mobile games reached a new high of $317 million. The combined DLC sector (for PC and consoles) made sales of $2.9 billion in 2013, up by 13% from 2012 ($2.5 billion).

The games market in Russia

Analyses of the Russian digital games market in 2013 have yet to be released. Preliminary estimates from J’son & Partners Consulting suggest the size of the Russian online games market grew to more than $1 billion. The number of users in Russia is growing mainly thanks to social network games and mobile applications. According to J’son & Partners the total size of the mobile applications market is $246 million, of which 13% ($32 million) comes from mobile games. The size of the Russian online games market, according to the figures from 2012, is $900 million. 


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