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Video loop service Coub receives $2.5 million investment

0 30 July 2014

Coub, a service for creating looped videos, has received $2.5 million investment from the Russian fund Vaizra Capital, belonging to VKontakte cofounders and former shareholders Lev Leviev and Vyacheslav Mirilashvili. Taking into account the previous round of investment, Coub has now received a total of $3.5 million. In July of last year the fund’s Venture Brothers and Phenomen Ventures invested $1 million.

The company allows users to create looped videos with accompanying audio, known as ‘coubs’. Every month the Coub site receives more than 50 million unique visitors, creating more than 50,000 Coubs which have been watched 337 million times.

The new funding will go towards global expansion. The company opened its New York office 2 weeks ago, and is holding negotiations with the aim of placing coubs in American publications. In the USA the company has 6 people working on marketing, dissemination of content and PR. The rest of the company, including their developers, are based in Moscow.

Coub was created by brothers Anton and Igor Gladkoborodov, along with Mikhail Tabunov. Anton is cofounder of Look At Me, and both brothers cofounded the startup Theory and Practice.

Maria Drokova, former director of communications at Runa Capital and Acronis, recently joined the team. At Coub she is responsible for PR and negotiations with American media platforms.


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