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Card payments becoming increasingly popular in Russia

0 23 April 2014

Annotated city maps service 2GIS has established that card payments are increasingly becoming the most popular payment method in Russia. Reference analysts examined data from more than 1.5 million organisations from 220 cities in Russia, including data from payment methods for services. Using this data, analysts were able to rank the most popular payment systems in Russia as of April 2014.

The leaders of the rating were Visa and MasterCard - they can be used in almost every card-friendly business in Russia. A slight advantage is that Visa is taken by 99.6% of firms, and MasterCard by 98.5%.

In 3rd place came “Zolotaya Korona.” 14% of organisations accept this Russian method of payment, which facilitates bank transfers. This is considerably less than Visa and MasterCard, but still 2 times more than the Russian UnionCard (NCC) and 140 times more than the Russian Universal Smart Card. Zolotaya Korona is more popular in Siberia and the Far East, in particular in Ulan-Ude, Blagoveshchensk, Irkutsk and Novokuznetsk.

Siberian oil centers Nizhnevartovsk and Surgut are the top cities for card payments, with 41% and 36% of local businesses accepting payment by card. Other cities with a comparatively high card acceptance rate are Archangelsk (32%) and Tyumen and Izhevsk (31%). 

Moscow and Saint Petersburg were located 31st and 32nd in the rating respectively, with just 22% of businesses in Russia's two biggest cities accepting card payments. In total Moscow has 61,000 card-friendly businesses, compared to 29,000 in St Peterburg

More often than not, bank cards are used in supermarkets – almost 90% of outlets support cashless trading. Restaurants come in 2nd place with 80% accepting cards, while 75% of jewellery shops are card-friendly. 

The top 10 areas of goods accepting cards for goods and services include sushi bars, shops, mobiles, bowling, karaoke rooms, fur shops, tearooms and audio-video shops.

Source: CNews

Upper Image Via: Shutterstock


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